Did i hear a new promo using the call letters?

Ryan · Post by **Ryan** » Wed Aug 10, 2005 4:33 pm

or am i just hallucinating? i thought i heard a station id referring to "102.1 the edge" and "cfny" in the same promo..anyone else hear this?

trish · Post by **trish** » Sat Aug 13, 2005 2:08 pm

Yup ... I'm sure they caught some crap from the CRTC for never using their call letters.

Gregg T · Post by **Gregg T** » Wed Aug 17, 2005 9:15 am

Yes, we have been noticing the call letters being played over and over again. Tried to look up CRTC rulings against CFNY (sorry EDGE 102.1) a couple of weeks ago but no luck.
They are now looking at having a focus group and are soliciting people to join... do I see a format and name change coming soon???
Ok, at least it is a good rumour to start... hehe

Trish · Post by **Trish** » Thu Aug 18, 2005 6:51 pm

I responded to join the focus group - if they let me in they'd better be prepared to get an earful.

What makes me nervous, though, is that the forum name on the invitation email was "Fox Rocks Forum". I'm hoping that was just the last group that used the consulting service and they forgot to change the name.

A Fox format is not the kind of change I have in mind.

Mister Cool · Post by **Mister Cool** » Fri Aug 19, 2005 9:26 pm

Isn't it a shame that a vibrant city like Toronto doesn't have a true ground-breaking alternative station? Who would think there would be a market for it. Maybe one day.

bearcat · Post by **bearcat** » Sat Aug 20, 2005 8:11 pm

My gawd...I thought you guys were joking, but I just heard an ident with the CFNY calls in it. Whoa.

You know, I'm positive that there's a market for a real alternative station again. Just look at who the real buzz bands are these days: Broken Social Scene, The Arcade Fire, Death Cab for Cutie, the Weakerthans, Metric, Stars, Bedouin Soundclash, New Pornographers, Clap Your Hands Say Yeah, The Constantines, TV on the Radio, The Rapture, !!!, etc.

A really smart radio station would let the Top 40 stations have Sum 41 and Simple Plan and The Trews and all that pop-punk wannabe crap, and chase the really underserved indie market. My gawd, even Our Lady Peace just ain't moving the sales anymore...so why bother playin' them?

Mister Cool · Post by **Mister Cool** » Sun Aug 21, 2005 11:42 am

Good point bearcat, "alternative" and "punk" have become stale cartoons - exactly what happened to metal in the late 80's.

The bands you mentioned should be getting more play - the EDGE is stubbornly conservative and it's almost impossible for new acts to crack their play list.

Pedro · Post by **Pedro** » Sun Aug 21, 2005 4:26 pm

There's a good article on the decline of Modern Rock radio in the current issue of Blender. Unfortunately the article's not online. Much of the blame lies with the mook-rock (Limp Bizkit etc) that dominated the airwaves through the late 90s.

Melissa · Post by **Melissa** » Mon Aug 22, 2005 11:16 am

I have heard other stations mention their call letters too. Q107 does it....maybe it's a Corus initiative.

bearcat · Post by **bearcat** » Mon Aug 22, 2005 8:57 pm

Well, I have to give Alan Cross some credit...the station has been getting a bit more adventurous since he's been PD. Some of the bands I mentioned have been starting to show up in wider rotation. But it's not entirely his doing, either; the fact that cooler music's actually been getting attention lately is just the particular "Pitchfork, MP3 blogs and Coachella" zeitgeist that happened to land in Alan's lap.

He's made some good moves, but he's still reacting to outside trends. Which isn't the old Spirit, of course; CFNY in the Marsden days set many of the trends of its time.

I still usually leave my radio dial on Hedge 102, if only because almost everything else on the dial in Toronto is even worse. But a lot's gotta happen before I can honestly say I like the station again...

Jason Paris · Post by **Jason Paris** » Wed Aug 31, 2005 5:07 pm

I was always taught that the CRTC requires station's to name their call letters near the top of every hour. Maybe the CRTC is just cracking down a bit.